We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities.
Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing to firstname.lastname@example.org
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please email email@example.com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.
To register you as a new customer and supply our products and services to you (Non-Finance application): (a) To respond to your queries about the product or service you are interested in. (b) Provide you with the relevant products or services information based on your queries. (c) To proceed with your purchase
1.2 Type of data
1.3 Lawful basis for processing including basis of legitimate interest
Performance of a contract with you
To register you as a new customer and supply our products and services to you. (Finance application): (a) To pass your personal information to Finance supplier to process your finance application. (b) To inform you about the outcome of finance application. (c) To proceed with your purchase.
2.2 Type of data
(a) Identity (b) Contact (c) Financial status
2.3 Lawful basis for processing including basis of legitimate interest
Performance of a contract with you
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us (c) Schedule the visiting date for products or services (d) Evaluate the environment where tub will be installed. (e) Pass your detail to delivery courier or technical engineer
3.2 Type of data
(a) Contact (b) Payment (c) Transaction
3.3 Lawful basis for processing including basis of legitimate interest
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) (c) Necessary to comply with a legal obligation
4.2 Type of data
(a) Contact (b) Profile (c) Marketing and Communications
4.3 Lawful basis for processing including basis of legitimate interest
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
(a) To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (b) Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by email to firstname.lastname@example.org
5.2 Type of data
(a) Contact (b) Profile (c) Usage (d) Marketing and Communications (e) Technical
5.3 Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To resolve any issues of our products during your usage: (a) To contact you to perform troubleshooting and obtain more information regarding the issue you submitted with use. (b) To visit your household to rectify any faults
6.2 Type of data
(a) Contact (b) Profile
6.3 Lawful basis for processing including basis of legitimate interest
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to prolong the life of our product and keep our customer satisfied)
To administer and protect our business and this website(including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
7.2 Type of data
(a) Contact (b) Technical
7.3 Lawful basis for processing including basis of legitimate interest
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
8.2 Type of data
(a) Technical (b) Usage
8.3 Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you including (a) Remind you to book a service with us periodically (b) Remind you to purchase chemicals and filters periodically (c) Inform you about our developing warranty scheme
9.2 Type of data
(a) Contact (b) Technical (c) Usage (d) Profile
9.3 Lawful basis for processing including basis of legitimate interest
(a) Performance of a contract with you (to fulfill the warranty requirements) (b) Necessary for our legitimate interests (to develop our products/services and grow our business)
To protect our customers, premises and assets from crime
10.2 Type of data
10.3 Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and telephone and text message and post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. we will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us on email@example.com
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product or service experience or other transactions.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us on firstname.lastname@example.org.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.